![]() Then, aiming for a goal that accommodates both, they will ask every donor for one gift that combines both the donor’s capital gift and their annual fundraising. Their campaign goal calculations might look something like this: If they are thinking carefully, they may increase the campaign goal by $1,000,000 to account for an annual increase in their recurring fundraising each year. So, for example, if an organization raises $250,000 each year though their various annual appeals and they anticipate that their campaign will extend three years, they will increase their campaign goal ($12 million) by $750,000. To do that, they raise the campaign goal by the amount of money they anticipate raising in their annual fundraising for the years of the campaign. In the hopes of heading that problem off at the pass, some organizations combine their capital campaigns with their annual fundraising. Are Comprehensive Campaigns the Solution? All of those are reasonable concerns for board members.īut the worry that seems to override all of the others is the concern that the campaign will undermine the organization’s annual giving. Of course they also worry about whether their campaign will be successful, whether they have any donors who will give the big gifts, how much they’ll be asked to give, and more. If what came to your mind was the worry that a capital campaign would cannibalize their fundraising for operations, you’d be right. ![]() What do you think is the most common worry board members have when they are considering a capital campaign?
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